Most people in our society have a lengthy Internet history. We use social networking sites such as Facebook, LinkedIn or Twitter almost daily. We might make public wish lists on Amazon. We use our real names on staff websites, or we post personal details on discussion boards.
All of this makes up an image of ourselves that is presented to anyone, including potential employers, who might look us up by searching for us on the Internet. If you’re looking for marketing jobs or work in the marketing field, you have to seriously consider how you use social networking both for work purposes and in your social life. The image you present to the public will affect your chances of getting a marketing job.
If you are expected to interact with customers on a daily basis, you are also expected to earn their trust and respect, as well as their repeat business. Your potential employers will have this in mind as they consider your application for a marketing position.
So how do you shape what others see about you on the Internet in order to put your best foot forward during your search for marketing jobs?
First of all, if you use social networking sites such as Facebook or Twitter, be certain to check your privacy settings, or only allow certain friends to access them. Facebook also allows you to control what other users put on your wall, so be sure to review what friends are posting, don’t share your login details, and review your profile regularly in order to remove anything that might be seen as undermining your professional reputation.
Change your profile picture on these social networking sites to one that you might use for a staff photo for work. You should also search your full name regularly on search engines such as Google in order to make sure that the top hits for your name are acceptable sources, such as a website for your current job, or a personal website that lists your professional and academic achievements. Also check blogs, images, video and forums when you search. With these tips in mind, you should glide rather than slide your way into a top marketing position.


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